The poster is perhaps the more ancient method used in order to communicate, in order to sell, in order to make propaganda.

However, also being ancient means, the external communication has conserved intact its fascination and its spettacolarity.

Closely tied to logic and the city structure, the posting has known to adapt to
various shapes and to evolve from the technical point of view in order to increase its impact: three-dimensional elements in relief and out of focus effects, have become by now an irreplaceable city element in a position to
add color and joy to the cities in which we live.

For its nature, the external communication addresses indifferently to all.

The only possible selection, during planning, is in fact the geographic one: concentrating the single message in a determined locality or, in the case ofthe larger cities, in some quarters.