Ephemeral mass media tool, the radio is the mean that do not come very used, also because creatively, having only the single sonorous support, it is difficult to deal with.

Although the radio in Italy is used little by the planners, its ought to be said that it is a remarkable tool of communication.

It is a mean that provokes emotion, that evokes the images, that makes the listeners dream.

It is a followed medium: how many persons have the habit of hearing to it while they complete other tasks?

Many:
quite two people on three daily syntonize on one wireless station, and for about 145 minutes per day.